Vehicle wrap an Entrepreneur option
- General
Can you imagine the effectiveness of a business automobile with no or little vehicle advertising? A vehicle without advertising is a sign of no business.
You may have wondered whether these mobile advertisements, known as vehicle wraps, are a meaningful investment to get your small business off the ground or drive it forward. Is it worth the expense?
Is vehicle wrap effective? This question might be the first to come to mind
Well, when you think of the marketing promotional mix and techniques to apply it, the use of vehicle graphics may not be the first thing that comes to mind. Or, that there might be an assumption that it is a costly method of advertisement.
- It is reported that in the US, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
- “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
- “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates.
Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wrap over more traditional forms of advertising.
For more information on custom car wraps please contact us at info@signs4sa.co.za or at 010 746 3547
